Cookie Policy

Thank you for your interest in this Cookie Policy and our website and shop. This cookie policy applies to www.beyondbathing.co.uk operated by EM Retail Group Ltd t/a Beyond Bathing of 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ (“we”, “our” or “us”) acting as data controller in accordance with the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”).

In this Cookie Policy, we inform you about the use of cookies on our website, which cookies we are using and how you can manage your consent to store cookies. For more information about how we protect your Personal Information, please see our Privacy Policy and for more information on cookies or if you feel that your interests were not accurately represented, please contact us.

What are cookies?
Cookies are small pieces of text sent by your web browser from a website you visit. A cookie file is stored in your web browser and allows the website or a third-party service provider to recognise you and make your next visit easier and the website more useful to you. Cookies are essentially a user identification card for a website’s server.

Web beacons are small graphic files linked to our servers that allow us to track your use of our website and related features. Cookies and web beacons allow us to serve you better and more efficiently and to personalise your experience on our website.

Cookies can be "persistent" or "session" cookies.

How we use cookies
When you use and access our website, we may place a number of cookie files in your web browser. Our website uses or may use cookies and/or web beacons to help us determine and identify returning visitors, the type of content and subpages a user of our website refers to, the amount of time each user spends in a particular area of our website, and the specific functionality users choose to use. Where cookie data constitutes personal data, we process this data on the basis of your consent.

We use both session and persistent cookies on our website, and we use different types of cookies to operate our website:

  • Essential cookies

Necessary for the operation of the website(s). We may use essential cookies to authenticate users, prevent fraudulent use of user accounts or provide website functionality.

  • Functionality cookies

Used to recognise you when you return to the site(s). This allows us to personalise our content for you, greet you by name and remember your preferences (e.g., your choice of language or region).

  • Analytics / Performance Cookies

Enable us to recognise and count the number of visitors and see how visitors move around the site(s) when they use it. This helps us to improve the way the site(s) works.

  • Advertising Cookies

Advertising Cookies are used to deliver customised advertising to the user. This can be very convenient, but also very irritating.


Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics also uses cookies to enable our website to analyse how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:

  • 3 bytes of the IP address of the called system of the website visitor (anonymised IP address),
  • the website called up,
  • the website from which the user reached the accessed page of my website (referrer),
  • the subpages accessed from the website,
  • the time spent on the website
  • the frequency with which the website is accessed.


Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent.

Shopify Analytics
We use Shopify Analytics by Shopify. Shopify Analytics uses cookies, which are text files placed on your device, to help the website analyse how users use our website. The information generated by these cookies, such as the time, place, and frequency of your website visit, including your IP address, is transmitted to Shopify and stored there. In this case, your IP address will already be shortened by Shopify and thus anonymised.

Shopify will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Shopify may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Shopify's behalf.

Google Ads
We use Google Ads, an online advertising service provided by Google LLC. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

Google Ads Remarketing
We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.

Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google's cross-device functions. This means that interest-based, personalised advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behaviour) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.

Google Conversion Tracking
We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.

Pixel Cookies and Tags
We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook Instagram and Pinterest.

Opting Out
Google Ads, Google Ads Remarketing, Google Conversion Tracking
If you have a Google account, you can object to personalised advertising at the following link: https://www.google.com/settings/ads/onweb/.

General
If you do not wish to participate in our advertising personalisation or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only)

Cookie Consent
When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for essential cookies, which are cookies that are required for the proper functioning of the website.

You should be aware that if you disable/reject certain cookies, we will not be able to provide you with the best possible user experience on our website, as there may be services and features that you will not be able to use if cookies are required for us to remember the choices you have made.

You can revoke your consent or change your cookie settings at any time.

What are your choices in relation to cookies?
If you would like to delete cookies or instruct your web browser to delete or reject cookies, please follow the relevant link to your browser's help pages Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari. However, please note that if you delete or refuse cookies, you may not be able to use some or all of the features we offer.

When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for essential cookies, which are cookies that are required for the proper functioning of the website.

Links to other websites
Please note that when you use a link from our website to a third-party website, such third-party websites may also set new cookies that are not subject to this policy. In such cases, we recommend that you refer to the cookie policy on the relevant third-party website itself.

Changes and Questions
We may update this Cookie Policy from time to time. If we make changes to this Cookie Policy or materially change our use of your Personal Data, we will revise this Cookie Policy accordingly and also change the effective date at the end of this section. We encourage you to periodically review this Cookie Policy to be informed of how we use and protect your Personal Data. If you would like to talk to us regarding this policy or our privacy practices, please contact us.

Effective Date
Saturday, 2nd of September 2023.